The Impact of Technology on Metal Music.
- Pete Stannard
- Feb 24, 2023
- 2 min read
The Impact of Technology on Metal Music: How Streaming Services and Social Media are Changing the Industry.
Have you ever wondered how technology is affecting your favourite music genre? In this blog post, we will take a look at how streaming services and social media are changing the metal music industry.

Streaming services like Spotify and Apple Music have revolutionised the way we listen to music. No longer do we have to buy physical CDs or download songs from iTunes. With a subscription, we have access to a vast musical library that we can stream on demand. This has had a significant impact on the metal music industry.
Firstly, the rise of playlists and algorithmic recommendations have changed how fans discover new music. Instead of relying on radio or recommendations from friends, fans can discover new bands by following curated playlists or algorithmic recommendations based on their listening habits. This has given more exposure to underground and independent metal bands, which may have otherwise gone unnoticed.
However, there are also some cons of streaming for musicians and fans. For one, streaming services pay very little to artists for their streams. Meaning that even though a band may have millions of streams, they may not be making enough money to sustain themselves. Additionally, streaming services may prioritise more mainstream music over niche genres like metal, making it harder for metal bands to get their music heard.

Social media has also had a significant impact on the metal scene. Platforms like Facebook, Instagram, Tik Tok, and Twitter have made it easier for metal bands to connect with fans and promote their music. Bands can post updates about their latest releases, share behind-the-scenes photos, and interact directly with fans. This has helped to create a more engaged and supportive community around metal music.
However, social media also has its negative aspects. Online harassment and cancel culture have become prevalent issues, and metal musicians are not immune to them. Bands have been targeted for controversial lyrics or behaviour, leading to boycotts and cancellations. While social media has given a voice to marginalised groups and allowed for more accountability, it can also be a double-edged sword.
Lastly, technology has changed the way metal music is produced. Digital recording and production tools have made it easier and more affordable for bands to record and produce their music. This has allowed for more DIY and independent metal bands to emerge. However, some argue that the over-reliance on technology has led to a homogenisation of the metal sound, with many bands sounding too similar.
In conclusion, technology has had a significant impact on the metal scene. While streaming services and social media have made it easier for fans to discover and connect with metal music, there are also some negative consequences. The impact on metal music production has also been significant, with pros and cons. As metal fans, we can support our favourite bands by buying their merch, attending their shows, and sharing their music on social media. Let's help keep the metal scene thriving in this ever-changing technological landscape.
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