Why Bandsintown is a game-changer for artists:

Is it better than social media?

Getting your music out to the world can be a challenge. There are so many platforms out there, from social media to music streaming services, and it can be tough to know which ones are worth investing your time and energy in.

In recent years, a new player has emerged in the world of music promotion: Bandsintown. But is Bandsintown better than social media for artists?

Let's dive in and find out.

First off, what is Bandsintown?

Essentially, it's a platform that allows artists to promote their upcoming shows and connect with fans. Fans can track their favourite artists, get alerts when playing in their area, and even buy tickets directly through the platform.

For artists, it's a great way to build buzz around their shows and reach new audiences. Bands in Town boasts 70 million live music fans. I know that Instagram has over 1 billion users, but when it comes to marketing; quality trumps quantity. Better to promote to music fans on a dedicated space than a platform saturated by plenty of people that don't care about music at all.

So, how does Bandsintown compare to social media?

Well, for starters, Bandsintown is specifically designed for music promotion. While social media can be a fantastic tool for connecting with fans, it's also incredibly crowded. Also, with many people and businesses vying for attention, it can be tough to stand out.

With Bandsintown, however, you're connecting with fans who are already interested in music and looking to attend shows. That makes it a much more targeted audience.

Another advantage of Bandsintown is that it's easy to use. Setting up a profile and adding your upcoming shows is a breeze, and the platform even offers tools to help you promote your shows on social media.

Plus, since Bandsintown is designed for music promotion, the user interface is much more streamlined and musician-friendly than social media platforms.

But perhaps the most significant advantage of Bandsintown is the community it fosters.

Fans who use the platform are passionate about music and are always looking for new artists to discover. By promoting your shows on Bandsintown, you're tapping into a built-in audience of people eager to support emerging artists.

Plus, since Bandsintown is focused solely on music, it's a great way to connect with other musicians and industry professionals.

What I think sets Bands in Town apart from any social media platform is simple, you are at the whim of the social media platform algorithms.

I don't know about you, but I don't want to spend my time strategising every six months because Meta needs to make a few billion dollars more each year. Bands in Town enables you to build an email list off the platform. This way, you are in complete control of marketing.

Did I mention email? Well, Bands in Town send out about 120 million emails to fans monthly; these are highly personalised and recommend an average of four shows. Additionally, 33% of the recommendations are artists NOT followed by the email recipient.

I know what you're thinking:

"This is only for big acts in the music industry - right?"

Well, no, not really. 50% of fans buy tickets from artists who have a hundred thousand followers or less.

Bandsintown offers some great free tools to boot. Everything from Smart links to widgets to API, QR codes and text services. They even use AI to track fans through different processes of discovery and sales.

This sort of data, in one place, is a game-changer and shouldn't be underestimated. You will know if a fan came from social media, streaming sites, and other platforms. Bandsintown can track ticket sales from major ticket vendors like Ticketmaster. Because of this, small acts have seen a 70% improvement in engagement, while acts with over 500 thousand followers and above have a 30% increase in engagement.

Of course, there are still benefits to using social media as an artist.

It's a great way to connect with fans and share behind-the-scenes glimpses of your life and work. But for promoting your music and shows, Bandsintown offers a much more targeted and musician-friendly platform.

In conclusion, Bandsintown is a game-changer for artists looking to promote their music and shows. While social media can still be a valuable tool, Bandsintown offers a more streamlined and musician-focused platform connecting you with passionate music fans eager to discover new artists. So if you're an artist looking to build your audience and connect with fans, don't overlook the power of Bandsintown.

Here is a link to Bands in Town Artist Page: https://artists.bandsintown.com/